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Vision

• “Customer Safety(CS)”

  We will take the lead for keeping the safety of our customers by supplying only the products in which any hazardousness is eliminated and by which a smoking satisfaction is fulfilled.

• “Trust and Faith”

  NextEra will be a company to grow together with customers while listening to the customers by being operated fairly and rationally.

• “Creation of a New Paradigm”

  NextEra will be a next-generation company to take the lead in the e-liquid business while leading ceaseless R&D with sincere and modest attitudes.